Oh goody. I'm in the Olympic spirit already.
As many of you will be aware, I’ve given up on political commentary in this country as all too often, it reduces me to a spittle-flecked rage.
Unfortunately, upon reading that The Clash’s mighty 1979 song “London Calling” is being used as part of the countdown to the London 2012 Olympics has reduced me to a spittle-flecked rage.
What I suspect happened is that some 20-something “marketing consultant”, who has never heard of The Clash or indeed heard “London Calling”, had the brainwave** of thinking “Oh, this song has the word London in it. The London Olympics are coming up. We’ll use this song.”
Right, because nothing says “Olympic frolics” like a song about the coming apocalypse, environmental destruction, political repression and possible violent death.
And I don’t know about you, but the lines
London calling to the faraway towns
Now that war is declared-and battle come down
have me just itching to book tickets.
Once again, a precious part of my youth has been pissed away in some stupid marketing campaign.
* Any suggestion that “spittle-flecked rage” is my default setting is a foul slander.
** Possibly as part of “blue-sky***” thinking.
*** Whatever that is.